Introducing Efe Serio, founder of the brand Mizar & Alcor – carried at the Intentional Shop.
As part of the new Intentional Shop, we love to tell you more about the background of the brands we carry as well as the makers themselves. Every single brand and artist is carefully chosen based on their values, processes and intentions.
One of those brands is Mizar & Alcor, a family-run business that has been weaving textiles for five generations. Mizar & Alcor was founded by Efe Serio in 2016 on Turkey’s Turquoise Coast to represent the union of East and West as well as the integration of tradition into modern life.
Their vision is to embrace forgotten skills from artisanal tradition, combining them with a contemporary design inspired by the Mediterranean and African cultures. Mizar & Alcor works hand in hand with local artisans who remain faithful to a time-honored process. The collection combines elegance and functionality with ethical production to support local economies as a welcome change to mass production. It praises the beauty of the unique and the long story of handmade items.
As a family-run business, Efe has had the biggest support from his mom, Emel Serio, who is now co-owner of the brand, from the very beginning. Last year, Efe’s best friend and long-term friend of the family Daniel Shavit joined the brand and became a trusted advisor in all matters of poetry and finance.
Their master weaver has dedicated his life to the craft. Just like the generations before him, he grew up playing with the looms as a child. The whole process of weaving, washing, ironing, sewing and folding is distributed among the family members to maintain the household. Over the years, they have accepted the Mizar & Alcor teams as part of their family.
How did you start Mizar & Alcor?
Studying in Milan, a city at the heart of design and fashion, I was fortunate to be able to do what I enjoy the most: travel around those ancestral villages, find and befriend the best artisans. I have discussed with them around many tea glasses how the hand-weaving tradition, which is part of Turkey’s heritage is being erased by the uniformizing effects of modernity and fast fashion. Finally, in 2016, I decided to start Mizar & Alcor to promote what I think is one of the forgotten skills of my culture.
What was and still is the Intention behind the brand?
How did this change your own life and outlook on the future?
What does Intentional living mean to you?
How do you support and give back to local artisans, ensuring an ethical production?
Why do you think handmade, tradition, and authenticity are so important, especially now?
What are future plans and dreams for Mizar & Alcor?
Probably hard to choose, but any favorites from the collection?
Curious? Find the full collection in our shop!
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